Newsletter Creation
Ease of Use | 4/5 | Omnisend is pretty easy to use. It has a clean, modern interface design and everything works smoothly. The only slightly annoying thing is that you have to connect your store in order to be able to do anything. |
| Editor | 4/5 | The editor makes featuring your products and their prices easy, by including this as a content block you can drag into your design. The already fast editor has been further improved by a ‘Quick add’ section, where you can find all your most-used content blocks. Order summary and shipping and billing content blocks are also available for your automations. The only thing missing is an undo button! |
| Personalization | ✅ | Omnisend has added personalization options in the form of a drop-down to every input field. This really simplifies the process. |
| Email types | 5/5 | All email types are available: Classic newsletters, autoresponders, A/B testing, recurring newsletters (e.g. birthday emails), SMS, and advanced automation. |
| Choice and Flexibility of Template Designs | 4/5 | There are 18 mobile-responsive templates available across all plans. These are very modern and work especially well for eCommerce. There are various themes you can choose from, which change the color palette of your email. You can also create your own HTML design by importing the code or pasting it in. Note that this feature is under ‘store settings’, which I didn’t find very intuitive. |
| Email Marketing Automation | 5/5 | A number of automation workflow templates are available. Omnisend’s automation is especially good for those with online stores on platforms such as Shopify. There are plenty of options related to triggers, filters, and conditions, and automation can include SMS and push notifications. A/B testing is also possible. |
| List Management | 5/5 | You can create lists by tagging contacts. To remove them from the list simply remove the tag. If you unsubscribe a contact, this is from all lists. There are tons of filters you can use for segmentation, e.g., contact field criteria, behavior (clicks, leads, purchases, etc). You can also set up an automation to tag a contact when they perform a specific action like view your pricing page, purchase a product, etc. Users can opt-in to receive SMS from you by simply texting a keyword |
| Registration Forms/ Opt-in & Opt-out- Process | 4/5 | You have some pretty cool templates to choose from, though there aren’t loads. In terms of editing the form, it would be slightly easier if you could do so by dragging and dropping the items directly on the design. The form is added automatically to your store once it’s been enabled. |
| Deliverability | 3.5/5 | Omnisend’s deliverability leaves room for improvement. If you are looking for a solid tool and a better performer, ActiveCampaign would be a better choice. |
| Reports and Analysis | 4/5 | These are clearly laid out and easy to read. They include click map, open/click rate, revenue, unsubscribed, and issues. It’s not possible to track geo-location, however, Omnisend can track your sales on the following channels: email, SMS, push notifications. A new feature gives users a lifecycle map, highlighting which contacts need nurturing, are at risk, are loyal customers, etc. You’ll also have access to a customer retention report. |
| Languages | 1/5 | Only available in English |
Further Features
Spam- and Design-Testing | 3/5 | You can preview your design on desktop & mobile and send a test email, but it’s not possible to see how your email will look on specific email clients. Spam testing is not available. |
| Bounce Management | ✅ | Hard bounces are shown in reports. If the emails to the same subscriber are soft bounced three times in a row, Omnisend counts it as a hard bounce and does not send any emails to this address anymore. |
| Blocklist | ❎ | Not available |
| Storage available for data and images | Unlimited | No limit on the number of stored images. Max size of the uploaded image should be 5 MB |
Pro Features
Authentication | ✅ | SPF and DKIM (Domain Keys). |
| Own Domain | ✅ | Available on Pro plan. |
| Different levels of account access | ✅ | Levels are as follows: content creator, campaign coordinator, analyst, manager, admin, and owner. |
| Integrations | ✅ | Omnisend integrates with all the popular eCommerce platforms: Shopify, BigCommerce, WooCommerce (WordPress), Magento, OpenCart, Drupal Commerce, Volusion. Other types of integrations are limited. |
| Landing Page Editor | ✅ | Minimalist and modern designs. The free plan allows for unlimited landing pages. |
| Support | 4.5/5 | 24/7 email and chat support available on the Standard Plan. The support agents are friendly and do their best to help you. A detailed knowledge base is also available. You’ll have access to email support on the free plan. |
| Overall rating | 4/5 | Omnisend has a great deal to offer email marketers with its wide range of advanced features. We hope to see spam and design testing features added in the near future, as well as an undo button in the editor. |
