Released in Lithuania in 2014 under the name Soundest, Omnisend has actually come a long way in the last eight years. They currently use over 180 people as well as accommodate over 70,000 eCommerce brand names. With 4.6/ 5 on the Shopify application shop, we recognized Omnisend was preferred among Shopify individuals – we also rated it as the leading email marketing solution for Shopify – but exactly how does it do on the whole? And what do you require to know before signing up?
Omnisend Review Summary
Omnisend is an email marketing service directed towards eCommerce users. It offers a free plan that comes with all functions and its paid plans start at $16/month for 500 contacts. Features include landing pages, email automation with a focus on eCommerce, and advanced segmentation.
With so many email marketing services to choose from, it appears like a good idea to specialize in something and do it really well. So perhaps the fact that Omnisend specifically focuses on email marketing for online stores is a big point in their favor? Let's dive in and take a closer look at Omnisend to see if that's the case
Pros and Cons
If you have an online store, Omnisend is a great choice. It integrates seamlessly with all popular eCommerce platforms and the email editor includes unique features like their product picker, scratch cards and gift boxes. Product and Category Recommendation reports help you target the customers who are most likely to buy a specific product.
|- No advanced tracking
Unfortunately, it doesn't track the social media or geo-location of your subscribers.
|+The free plan includes all features|
Though Omnisendss free plan has a very limited sending allowance, it does come with advanced features, and you can store unlimited contacts.
|- Only available in English
Those looking for a multilanguage platform will need to look elsewhere.
You'll save tons of time and no doubt see your revenue increase with its range of automation workflows. There are plenty of triggers, filters, and conditions to choose from and the editor is really easy to use.
|- Limited integrations
All the main eCommerce platforms are there, but its missing key integrations with platforms such as GoogleAnalytics and CRM software.
This is available for email, SMS, and push notifications.
Omnisend didn't do too well in our deliverability tests.
SMS marketing can be very important for eCommerce brands. With Omnisend, users can text to join your list, really simplifying the opt-in process.
Is Omnisend the right newsletter service for you?
|Recommended if||Not recommended if|
|+ You have an online store:|
There's no doubt that Omnisend is a great email newsletter platform for online store owners, especially those on Shopify, BigCommerce, WooCommerce, Magento, OpenCart, Drupal Commerce or Volusion, as
Omnisend has a direct integration.
|- You need advanced tracking
Though the reports offer a good amount of data (including revenue generated), you won't be able to see where your subscribers are based
|+ You're serious about eCommerce automation|
Aside from abandoned cart automation, you'll have templates for cross-selling, customer reactivation,
transactional emails, and order follow-up. These will save you plenty of time and no doubt lead to more
|- You're not an online store owner
If you don't have an online store, you won't be able to use this service as it requires you to connect one. MailerLite is an easy-to-use, affordable newsletter service you can use in this case
|+ You want modern designs|
Omnisend comes with 18 attractive email templates and 5 landing page designs.
|- You need a higher sending allowance but don't want to pay
500 emails a month to 250 subscribers isn't very much. You find other free email marketing services offer much more generous sending allowances
|"+ You want to check your performance against that of industry peers:|
Using the last 30 days of brand data, the health check feature uses contextual benchmarks and evaluates your brand's overall performance compared to its industry peers in each of the following areas: Customer retention, Campaigns, workflow, Cart abandonment, and Sign-up Forms.
Ease of Use
|4/5||Omnisend is pretty easy to use. It has a clean, modern interface design and everything works smoothly. The only slightly annoying thing is that you have to connect your store in order to be able to do anything.|
|Editor||4/5||The editor makes featuring your products and their prices easy, by including this as a content block you can drag into your design. The already fast editor has been further improved by a ‘Quick add’ section, where you can find all your most-used content blocks. Order summary and shipping and billing content blocks are also available for your automations. The only thing missing is an undo button!|
|Personalization||✅||Omnisend has added personalization options in the form of a drop-down to every input field. This really simplifies the process.|
|Email types||5/5||All email types are available: Classic newsletters, autoresponders, A/B testing, recurring newsletters (e.g. birthday emails), SMS, and advanced automation.|
|Choice and Flexibility of Template Designs||4/5||There are 18 mobile-responsive templates available across all plans. These are very modern and work especially well for eCommerce. There are various themes you can choose from, which change the color palette of your email. You can also create your own HTML design by importing the code or pasting it in. Note that this feature is under ‘store settings’, which I didn’t find very intuitive.|
|Email Marketing Automation||5/5||A number of automation workflow templates are available. Omnisend’s automation is especially good for those with online stores on platforms such as Shopify. There are plenty of options related to triggers, filters, and conditions, and automation can include SMS and push notifications. A/B testing is also possible.|
|List Management||5/5||You can create lists by tagging contacts. To remove them from the list simply remove the tag. If you unsubscribe a contact, this is from all lists. There are tons of filters you can use for segmentation, e.g., contact field criteria, behavior (clicks, leads, purchases, etc). You can also set up an automation to tag a contact when they perform a specific action like view your pricing page, purchase a product, etc. Users can opt-in to receive SMS from you by simply texting a keyword|
|Registration Forms/ Opt-in & Opt-out- Process||4/5||You have some pretty cool templates to choose from, though there aren’t loads. In terms of editing the form, it would be slightly easier if you could do so by dragging and dropping the items directly on the design. The form is added automatically to your store once it’s been enabled.|
|Deliverability||3.5/5||Omnisend’s deliverability leaves room for improvement. If you are looking for a solid tool and a better performer, ActiveCampaign would be a better choice.|
|Reports and Analysis||4/5||These are clearly laid out and easy to read. They include click map, open/click rate, revenue, unsubscribed, and issues. It’s not possible to track geo-location, however, Omnisend can track your sales on the following channels: email, SMS, push notifications. A new feature gives users a lifecycle map, highlighting which contacts need nurturing, are at risk, are loyal customers, etc. You’ll also have access to a customer retention report.|
|Languages||1/5||Only available in English|
|Further Features |
Spam- and Design-Testing
|3/5||You can preview your design on desktop & mobile and send a test email, but it’s not possible to see how your email will look on specific email clients. Spam testing is not available.|
|Bounce Management||✅||Hard bounces are shown in reports. If the emails to the same subscriber are soft bounced three times in a row, Omnisend counts it as a hard bounce and does not send any emails to this address anymore.|
|Storage available for data and images||Unlimited||No limit on the number of stored images. Max size of the uploaded image should be 5 MB|
|✅||SPF and DKIM (Domain Keys).|
|Own Domain||✅||Available on Pro plan.|
|Different levels of account access||✅||Levels are as follows: content creator, campaign coordinator, analyst, manager, admin, and owner.|
|Integrations||✅||Omnisend integrates with all the popular eCommerce platforms: Shopify, BigCommerce, WooCommerce (WordPress), Magento, OpenCart, Drupal Commerce, Volusion. Other types of integrations are limited.|
|Landing Page Editor||✅||Minimalist and modern designs. The free plan allows for unlimited landing pages.|
|Support||4.5/5||24/7 email and chat support available on the Standard Plan. The support agents are friendly and do their best to help you. A detailed knowledge base is also available. You’ll have access to email support on the free plan.|
|Overall rating||4/5||Omnisend has a great deal to offer email marketers with its wide range of advanced features. We hope to see spam and design testing features added in the near future, as well as an undo button in the editor.|
At the end of the day, the fact that Omnisend focuses specifically on email marketing for eCommerce is a big point in their favor. Specializing in this area means that what it offers online store owners are tailored to their needs and is done well.
You’ll find a host of eCommerce automation workflows at your disposal as well as advanced segmentation, transactional emails, and SMS marketing. The email template designs are also very attractive and modern.